Project Description

Moosejaw Shave Co. is a new line of beard products that help each and every beard stand out against a bustling urban backdrop. Facial hair is like the modern man’s antler’s, the bigger the better. We honor the individual’s who live by this philosophy.

The brand is meant to identify a different side of the grooming industry. Too often bearded men and beard grooming products are dismissed for overpriced shaving cosmetics. A growing 20 to 35 year old male demographic serves as the primary target market. These urbanites lead an alternative lifestyle compared to their clean-shaven white-collar counterparts. They have a sense of adventure and need a beard product that is substantial for their lifestyle.

Moosejaw Shave Co. accommodates the modern bearded man who desires to unleash his inner woodsmen and walk into the urban wild.